no jargon, promise

How it all works, in plain English

Never done any of this before? That’s completely fine — most of my customers haven’t. Here’s what SEO, Facebook ads and social media actually mean, and how each one quietly brings you more customers. Pictures, not tech-talk.

getting found on Google

How SEO works

When someone near you searches “nail salon in Harrow”, Google shows a list. Almost everyone clicks one of the top few — hardly anyone scrolls down. SEO simply means moving your business up that list, step by step, so more of those searchers land on you instead of a competitor.

up you go! ↑
1Your business ★
2
3
4
5

most people only ever click the top 3 — that’s where we get you

reaching people while they scroll

How Facebook & Instagram ads work

Instead of hoping the right people find you, we put your business in front of them while they scroll — but only the ones who make sense. We can target by area, age and interests, so a Harrow beauty salon is shown to local people likely to book, not random strangers. A few pounds a day reaches hundreds of them.

1,000s of local people scrollingon Facebook & Instagram
we target the right onesyour area · age · interests
people who want what you offer
→ new enquiries & customers

from just a few £ a day — you set the budget

looking the part

How social media builds trust

Before anyone contacts you, they check you out. An empty or dusty page makes them hesitate; an active, tidy one makes them feel safe. I keep your pages looking professional and alive so that when someone lands on them, they trust you enough to get in touch.

Regular postsdone for you
You look active& professional
People trust you& get in touch

not sure where to start?

Which one is right for me?

You don’t have to work this out on your own — but here’s a rough guide. Pick the goal that sounds most like you.

“I want more local people to find and call me.”
→ SEO & Google

Best for steady, long-term growth from people already searching for what you do.

“I want bookings or enquiries quickly.”
→ Facebook & Instagram ads

Best when you want to get in front of local people fast, on a budget you control.

“I want to look active and trustworthy.”
→ Social media management

Best for winning trust so people feel confident choosing you over a rival.

most people do a little of each — I’ll help you pick the right mix

honest expectations

What progress looks like

Good marketing isn’t magic overnight — ads can bring enquiries within days, but SEO builds over weeks and months, and it keeps growing. Here’s roughly what to expect, so there are no surprises.

Month 1 Months 2–3 Months 4–6 6–12 foundations laid first enquiries steady growth compounding

slow to start, then it snowballs — that’s normal & good

no more nodding along

Jargon buster

A few words you’ll hear thrown around in marketing — here’s what they actually mean.

SEO
Getting your website to show up on Google when people search.
Keywords
The words people type into Google, like “plumber near me”.
Google Business Profile
Your free listing on Google Maps & search — the box with your hours, reviews and phone.
Organic
Visitors you earn for free by ranking well — not paid for.
Paid ads (PPC)
Ads you pay for; you’re charged only when someone clicks.
Reach
How many different people saw your post or ad.
Impressions
How many times it was shown in total (some people see it more than once).
Conversion
When a visitor actually does something useful — calls, books or buys.

the honest answers

Questions people ask

QDo I need to understand any of this?

No — that’s literally my job. You run your business; I handle the marketing and explain it in plain English whenever you want.

QHow much does it cost?

Social media management from £79/month, and one-off website fixes from £150. You always know the price before anything starts.

QHow soon will I see results?

Ads can bring enquiries within days. SEO takes longer — usually a few weeks to months — but it keeps building. I’ll always be honest about timing.

QAm I tied into a contract?

No. No lock-in, cancel any time. I’d rather you stay because it’s working, not because you’re trapped.

QWill I know what you’re doing?

Yes — a simple, jargon-free report each month showing what I did and what it brought in.

QWhat if I don’t have a website or a Facebook page yet?

No problem at all — I’ll set those up for you first. Everyone starts somewhere.

why people pick me

Local — a real person in Harrow
No contracts, cancel anytime
Honest monthly reports
You own your website & accounts
still unsure? let’s just chat ↓
Get your free website check

No pressure · no jargon · a real person in Harrow